THE SHARED ADVISORY MODEL
Build Revenue You Can Trust.
From volatile activity to proven, repeatable performance.
Working together is a collaborative, operator-led partnership—not a one-time project or fixed-scope deliverable.
The goal is to connect the right people with clear, repeatable standards so execution remains consistent throughout your organization.
THE REAL PROBLEM
You don’t have a motivation issue.
You have leadership variance.
…and while it may look like motion,
it feels likes volatility.
WHAT IS THE SHARED ADVISORY MODEL?
Embedded.
Operator-led.
Not consulting.
In many organizations, sales enablement understands what needs to change — but the field doesn’t fully buy into it. The gap isn’t in knowledge; it’s in credibility and adoption. I work closely with enablement and your GTM leadership team to turn insights into standards that the field respects and follows — rooted in real-world experience and backed by leadership.
As a Shared Revenue Advisor, I collaborate directly with your GTM leaders to identify where execution falls short and to implement the standards, operating rhythms, and coaching systems needed to ensure consistency.
Monthly engagements include a structured 12-week 1:1 coaching program for all frontline leaders to ensure standards are set and applied consistently. This isn’t just a set of recommendations in a deck. It’s hands-on involvement in how your organization functions — daily, leader-to-leader.
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Engage the field through structured, feedback-driven interviews to understand how they actually operate. Assess and calibrate execution for leadership—surfacing where standards are strong, inconsistent, or missing entirely.
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Reset how leaders spend their time—fuel the recruiting engine, recalibrate 1:1s, and reestablish consistent coaching and inspection.
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Turn strategy into consistent execution—driven by the 3Ps: Pipeline Generation, Process Discipline, and Predictable Forecasting (MEDDIC).
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Build and demonstrate capability—developing leaders through the 12-week 1:1 LEGACY coaching framework (within PROVEN) and sellers stage by stage, grounded in real deals.
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Build and demonstrate capability—developing leaders through the 12-week 1:1 LEGACY coaching framework (within PROVEN) and sellers stage by stage, grounded in real deals.
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Codify and reinforce standards—update existing playbooks and onboard new leaders directly into the coaching program so consistency sustains across teams over time.
WHO IS THIS FOR
This program is designed for CROs, VPs of Sales, and GTM leaders who:
Have teams ranging from approximately 20 to over 200 members across sales, pre-sales, and revenue operations.
Maintain strong activity levels with capable teams — yet face inconsistent results throughout the organization.
Observe variation in pipeline quality, deal progression, and forecasts across teams, regions, or roles.
Seek alignment among sellers, leaders, and supporting functions — not just isolated improvements.
Are ready to improve how their GTM organization executes — rather than solely adding more tools or processes.
Built for GTM leaders
who are ready.
BY THE NUMBERS
2
IPOS CONTRIBUTED TO AS A SALES LEADER
Cloudera - $2B IPO
Crossroads - 337% increase in first day of trading
25+
YEARS IN HIGH-GROWTH ENTERPRISE SALES
$787M
REVENUE ADDED AT ZSCALER OVER 3 YEARS
100+
SELLERS AND LEADERS HIRED DURING CAREER
WHAT’S INCLUDED
What working together
actually looks like.
A monthly retainer that includes ongoing advisory and direct involvement — not a handoff, not a slide deck, not a program left to gather dust.
TRUSTED EXPERTISE IN ENTERPRISE SALES
Identify where execution struggles across the pipeline, deal progression, and forecasting — naming the specific gaps before prescribing the fix.
DIRECT TEAM COLLABORATION
Define and align clear standards for what "good" looks like across the GTM motion — creating a shared language across roles, regions, and functions.
SELLER SKILL DEVELOPMENT
Develop seller and team skills within each stage of the sales process to ensure competencies meet expectations — consistently, not only in top performers.
DEFINE WHAT “GOOD” LOOKS LIKE
Define and align clear standards for what "good" looks like across the GTM motion — creating a shared language across roles, regions, and functions.
12-WEEK LEADERSHIP COACHING
Guide frontline sales leaders through a structured 12-week 1:1 coaching program to improve how they manage the business, assess performance, and lead their teams.
OPS & ENABLEMENT ALIGNMENT
Set the standards and systems necessary to ensure consistency, concentrating efforts where execution is faltering and results are at risk.
"You will have direct access to me throughout — whether during leadership sessions, team workshops, or ongoing advisory — to ensure that the work translates into how your GTM organization operates."
THE ENGAGEMENT STRUCTURE
The Path to Leadership Alignment
MONTHS 1-3
Diagnose & Define
Profile reality through direct engagement with the field.
Identify where execution breaks down and establish clear standards for what “good” looks like.
MONTHS 4+ (ROLLING)
Validate Capability (LEGACY)
Develop frontline leaders through the 12-week 1:1 LEGACY coaching program—delivered in waves across the organization.
Build and verify capability in real deals, making sure standards are consistently followed.
MONTHS 6+ (ONGOING)
Extend & Sustain (PODs)
Transition leaders who complete LEGACY into ongoing PODs—reinforcing standards, sharing best practices, and maintaining consistency across teams.
ONGOING
Normalize & Scale
Refine and strengthen standards over time—updating playbooks, aligning onboarding, and integrating new leaders into the coaching system so execution stays consistent as the organization grows.
THE TRANSFORMATION
What Changes
The PROVEN™ Framework doesn't add more motion — it aligns the motion that already exists, turning individual variation into organizational consistency.
BEFORE
Pipeline coverage exists, but quality varies across teams.
Deals progress differently based on the rep, region, or function.
Forecasts depend heavily on judgment and lack consistency.
Sales, pre-sales, and supporting teams have different expectations.
Leadership styles and coaching differ throughout the organization.
AFTER
Pipeline quality remains consistent and verifiable across the GTM team.
Deals advance based on clear, shared standards across roles.
Forecasts are evidence-based and aligned among leadership.
Sales, pre-sales, and supporting functions operate with the same expectations.
Leaders consistently coach and review performance.
Performance becomes repeatable — not reliant on individual efforts.
When execution becomes consistent,
revenue becomes defensible.
LET’S TALK
Ready to move from
volatile activity to
revenue you can trust?
If you're a CRO or revenue leader dealing with forecast volatility, inconsistent execution, or over-reliance on hero performers — this is what PROVEN™ was built for.
No commitment. A working session, not a sales call.